Which Platform Should Real Estate Agents Be On and Why?
Which platform should Real Estate Agents Be on and Why?
Publishing becomes like a habit once you get started. Once you get into it, it just kind of happens and it happens pretty easily. So I want to help you pick out which kind of publishing platform is going to be the right one for you in your real estate business and really how to hack the publishing process so you can get it done. So I’m going to go through each one.
FACEBOOK LIVE: I’m gonna start with facebook live and just talk about the benefits, the pros, the cons and why you might choose facebook lives. So firstly, is your audience even there? If they are, which, usually we say anyone who is using facebook as their primary platform is targeting people ages 30 to 50 plus. There are a lot of younger people on facebook still, but if you’re targeting a super millennial style audience, they’re not on facebook quite as much as their parents. So I would say pretty much if your audience is human female, Male, and between the ages of 30 to 50, they are on facebook guaranteed. Secondly, are you serving people just the general market? Because if you are their on facebook or are you serving entrepreneurs, entrepreneurs are also all over facebook because they use it as a marketing tool and basically anyone other than a c suite type corporate, it’s not to say that they’re not on facebook, but sometimes if you’re in that like B to b space, business to business space where you’re really targeting kind of high level executives in corporations or you’re looking for a real true business to business opportunities than sometimes facebook can be a little tricky. The next question is, do you get dressed most days? For a lot of you who might be living the laptop life now or you run your own business, getting dressed is definitely optional. It can be optional when you work from home. So in order to do facebook live and not look silly, you really need to be dressed and ready to go. And are you high energy because online you are competing. You need to be highly like energetic, enthusiastic. You need to be ready to go. So if that’s your personality and you get dressed, um, two points for facebook live and do you need visuals to get across your points and the, the beauty of facebook lives that you can share your screen. So if you are doing any kind of teaching or anything that really requires a visual, you can use facebook live and get your point across. Also sometimes just for like body language or if you’re using a flip chart or maybe you’re outside, let’s say in your garden, if you’re doing something in gardening, like you need the visual in order to get across your point. That would be another one for facebook live. Personally for me, what I like about facebook live is that when I go live on my page, I can then turn it into an ad. And so this is going to be important later on down the line than just kind of giving you that feedback that you can use your as ads and they work really well. So if you plan on doing paid advertising, that’s another point for facebook.
QUESTIONS TO ASK YOURSELF:
- Is your audience between the ages of 30–50?
- Are you serving people or entrepreneurs?
- Do you get dressed most days?
- Are you high energy?
- Do you need t use visuals to get across your points?
PODCASTING: Podcasting is next. The question about podcasting is, is your audience typically, I would say the podcasting audience is slightly younger than facebook. Um, it’s really more about the person. Um, a lot of people who love podcasts are entrepreneurs love podcasts or if you’re not serving entrepreneurs, if you’re serving the mass market, people who are into things like self development education, their best life, maybe they want to leave their nine to five. These are people typically who value. I find that people who value education, self development, tend to also be podcasters. It long commuters also would be podcaster. So they’ll listen to podcasts. Do you spend most of the day not camera ready? I know for me podcasting is super easy. It’s pretty intimate, and I could be in my car, walking my dog or just out and about but honestly I don’t have to be dressed up to get a poodcast recorded. I can just go whenever I want, which makes it easier for me to Publish. Podcasting, you still need high energy and also you really need to be good on the fly. I mean, yes, you can outline your notes on a podcast if you want. I think that some of the best podcasts are done by people who are really good, just kind of going off of a base topic and then just seeing where the wind takes them because sometimes you can get some really good meat and then finally this is really important that your content not need visuals in order to talk about it. So if your content is really visually based or there’s a lot of steps or logic or things that just would be hard to just consume auditorily and podcasts might not be your best option. But I will say the podcasting is super intimate and your audience tends to get to know you really, really well and it also produces really high value customers. So if your people are listening to podcasts, I would definitely add it to your publishing. All right.
QUESTIONS TO ASK YOURSELF?
- Is your audience between the ages of 25–40?
- Are you serving entrepreneurs or people who are into self-development, who value education, their best life, etc ?
- Do you spend most of the day not camera ready?
- Are you high energy?
- Are you good on the fly?
- Does your content not need visuals or order to talk about it?
BLOGGING: Next is writing and blogging more specifically on medium. Does your audience read? I know that sounds like a funny question, but, um, typically, and I’m, I’m trying not to generalize, but um, have you served more a male dominated audience than a female dominated audience? I mean, just statistics show that men tend to consume video or audio or than they do a reading, but there are certain markets where blogging is established already. So for example, um, cooking, gardening, home organization, you know, in the mom blog era, there was just millions and millions of blogs established, um, in these different markets. And so there’s a lot of markets, entrepreneurship, education real estate, design, things like that. So if there’s a market already established, and that means that the market is used to reading content so you can break into this space. So ask yourself that question. do people use Google to search for information about your niche? We know that people DO search for real estate advice so the answer here is YES for SURE. This is another really good question because if people are going to search, let me give you a a non-real estate example. For dogs. Let’s say, let’s say you’re a dog trainer, but people aren’t going to listen to a podcast. Probably as quickly about dog training as they are going to go to google to search for how to keep my dog from not paying on the couch. So if Google is going to be prime way that people find information about your niche, I would definitely consider medium. If you spend most of the day not camera ready or you’re not typically high energy writing is a way better outlet for you. Are you better when you thought through an idea? Some people just need more time to think through an idea. Medium might be a better way to do that. Do people tell you that you evoke emotion when you write? Sometimes I’m better at writing than I am at speaking but I am always working on that. This is how I knew that writing should be definitely an option for me. This is why, a lot of my content begins as an email because I write an email to my list cause that’s where I can get most of my emotional. And then I will podcast about my email or I’ll facebook live about the email. Does your content need visuals or steps laid out? Clearly in order for understand any topic that’s going to require visuals or step by step or any sort of logic will, will do better in writing than it will especially audio.
QUESTIONS TO ASK YOURSELF?
- Does your audience read?
- Is there a market for blogging established already?
- Do people use Google to search for information about your niche?
- Do you spend most of the day camera ready?
- Are you better when you’ve thought through an idea?
- Do people tell you that you evoke emotion when you write?
- Does your content need visuals or steps laid out clearly in order to understand?
INSTAGRAM: The last one is instagram and instagram is a great hybrid because really you can see here is your audience between 15 and 40. Instagram has the youngest audience of all of them, but it’s growing so fast that most people are on instagram. Um, now that are older too because it’s just such an amazing platform. Do you have a niche or market that shines with photos …we are in real estate so the answer here is definitely yes but it doesn’t mean you can’t be successful unless you are Instagram. Do you get dressed most days because in order to do instagram well there’s a combination of video and writing and photo. So it’s definitely a hybrid you can see here. Are you comfortable with photos writing in video all in one because instagram has the benefit of live stream. You can go live on instagram and has the intimacy of podcasting in your insta stories, which are those 15 second clips or people can kind of watch what’s going on in your world, a little peek behind the scenes. And it also has the visual writing Combo that you can get on medium. So instagram is a great, great place to be if you serve an older audience.
So I know what a lot of you are thinking. How can I be omnipresent? so the first thing I would say if you want to try to like do all of this, I would start with a combination of podcast and podcasting in live streaming. So basically you record your podcast live on facebook or instagram or both. You can actually go live on facebook and live on instagram through your phone at the same time.
And if you get a little tripod for your phone, you can just turn it online and then you can face your computer and you can go live on both. And you can just use a microphone that’s a decent microphone or you can just use the microphone that is right from your phone or computer while streaming. Do Your podcast live. So talk about whatever you’re going to talk about on facebook and instagram live, and then rip out the audio. Once you’ve done that, you can upload and publish your podcast. If you do podcasts you can transcribe them on a site called www.TEMI.com, it’s 10 cents a minute, so it’s pretty Dang cheap. It’s not perfect, but you can turn that transcription into a blog post and you can publish it to medium.
Then you can take a quote your best quote out of the blog post and use it as an instagram caption. And you can either take a photo or you can use like a little podcast teaser video, and you can post that on instagram. That means that you’ve used every single one that we’ve talked about here, except for instastories and insta stories really doesn’t need a lot of prep is just your life behind the scenes. So you can do five or six stories a day just doing life. It doesn’t even have to be about your business. And that’s the thing is that as we get going, you’re establishing the attractive character.
So people are following you because of your topic, and they’re also following you because they want to see who you are and how you live. So if you do it this way, you can actually bang out every single one was just one piece of content. So I hope that helps. I hope you guys feel a little less overwhelmed. Choose your publishing platform, and just the best of the best advice I can give you is to just get started.
QUESTIONS TO ASK YOURSELF:
- Is your audience between 15–40?
- Do you have a niche or market that shines with visuals?
- Do you get dressed most days?
- Are you comfortable with photos, writing, and video all in one?
- Do you want the benefit of live streaming or video, the intimacy of podcasting, the visual/writing combo that you can get on medium?
You might have noticed that I didn’t include Youtube in here. Obviously all of these may start with a video, where you rip off the audio for podcasting, transcribe for articles …but for me! I usually start with a video (either livestream or pre-recorded) and from that I create a youtube video from it and all other media literally comes from the video. So YES, Youtube is SUPER important but I wanted to go through each of the other methods in detail
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